{"title":"Joico","description":"\u003cp\u003e\u003cspan\u003eAt the heart of the brand is its commitment to \u003cstrong\u003ereconstruction, colour longevity, and shine\u003c\/strong\u003e. Joico’s patented technologies — including \u003cstrong\u003eSmartRelease™ liposome delivery\u003c\/strong\u003e, \u003cstrong\u003ebond‑building complexes\u003c\/strong\u003e, and \u003cstrong\u003ekeratin‑rich repair systems\u003c\/strong\u003e — set a benchmark in the professional industry for strengthening compromised hair and protecting colour vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith luxurious textures, refined fragrances, and clinically proven performance, Joico sits confidently in the premium salon space while remaining accessible and results‑driven.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"joico-style-finish-hair-shake-liquid-to-powder-finishing-texturizer-150ml","title":"Joico - Style \u0026 Finish - Hair Shake Liquid-to-Powder Finishing Texturizer 150ml","description":"\u003cp\u003eYou’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.\u003cbr\u003e\u003cbr\u003ePerfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.\u003cbr\u003eHere’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47341592707307,"sku":null,"price":30.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0312\/7787\/files\/Joico_f5da66b6-c459-4bc4-abbf-2b3659a4f1a8.jpg?v=1779076515"},{"product_id":"joico-joifull-volumizing-conditioner-250ml","title":"Joico - JoiFull - Volumizing Conditioner 250ml","description":"\u003cp\u003eEverything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. 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Stocked with the richest exotic oils, our pale Veil protector restores your golden glow to its glistening best.\u003cbr\u003ePerfect choice for: All shades of both natural and chemically processed blonde hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47341593133291,"sku":null,"price":29.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0312\/7787\/files\/Joico_530157cf-a185-4069-a063-a6e6f7114c35.webp?v=1779076493"},{"product_id":"joico-blonde-life-brightening-conditioner-250-ml","title":"Joico - Blonde Life - Brightening Conditioner 250 ml","description":"\u003cp\u003e\u003cstrong\u003eFor illuminating hydration and softness\u003c\/strong\u003e   Say goodbye to heavy treatments meant for œbleach blondes.� Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing it down. 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Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePerfect choice for any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":48058025509099,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0312\/7787\/files\/Joico_fac5a8d6-3e77-46a0-a426-8b065f02451c.webp?v=1779067694"},{"product_id":"joico-blonde-life-brightening-shampoo-1l","title":"Joico Blonde Life Brightening Shampoo - 1l","description":"\u003cp\u003e\u003cspan\u003eThere’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. 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Our unique lightweight formula won’t overwhelm fine hair, yet is rich and nourishing enough to have impact on thicker strands.\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":48058044219627,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0312\/7787\/files\/Joico_97805cba-95ca-4f8b-916e-2d863400c971.webp?v=1779067515"},{"product_id":"joico-k-pak-conditioner","title":"Joico K-PAK Conditioner - 1l","description":"\u003cp\u003e\u003cspan\u003eJoico is on a mission to repair hair that’s been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. 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Whether the culprit is overzealous thermal styling or harsh chemical services, our star shampoo actually restores hair’s original condition, measurably increasing strength, and giving it a cloak of protection to fend off future damage.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThink of the K-PAK formula as a missile on a mission. This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, and restoring elasticity, strength and shine with a powerful combination of our best antioxidant, Bio-Advanced Peptide Complex; plus Keratin Silicone, Vitamin E, and Aloe.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePerfect choice for fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’s rich and substantial).\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":48058075414763,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/0312\/7787\/files\/Joico_b041083e-9cdb-4ee8-8b5d-cf18c0447ad3.webp?v=1779067395"},{"product_id":"joico-k-pak-shampoo-1l","title":"Joico K-PAK Shampoo - 1l","description":"\u003cp\u003e\u003cspan\u003eTo say that K-PAK shampoo “cleanses your hair,” is like saying a Chanel coat “keeps you warm.” Sure, it gets the grime out… but it also turns your cleansing into the first step of a reconstruction process specifically designed for hair that’s been put through the ringer. 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